Senior Executive - Socia Media

Overview Job responsibilities and requirements for the role include managing livestream programs, enabling sales integration, post-livestream fulfilment, monetisation, performance tracking, and compliance with regulatory and brand guidelines. The candidate should have relevant experience in e-commerce, social commerce, livestreaming, or digital marketing and be willing to appear on camera.

Responsibilities

Plan & Execute Livestream Programs — Develop a structured and engaging livestream calendar in alignment with business needs. Lead end-to-end execution from content planning, scripting and on-ground team coordination—for consistent, high-quality shows.

Enable Sales Integration — Set up and manage product tagging and purchase flows across social livestream platforms, ensuring seamless viewer-to-checkout experiences.

Post-Livestream Fulfilment — Collaborate with internal operations to manage booking confirmations, shipping processes, and guest communication—ensuring timely and smooth fulfilment.

Drive Monetisation & Cross-Selling — Identify revenue opportunities through brand partnerships, sponsorships and affiliate deals via livestreaming channels.

Track & Optimise Performance — Monitor key livestream metrics such as engagement, watch time, conversion rates, and sales. Use data insights to continuously improve show formats, scheduling, and sales effectiveness.

Ensure Regulatory & Brand Compliance — Ensure all livestream content adheres to PDPA guidelines, advertising standards, and individual platform policies. Uphold brand tone and quality across all outputs.

Qualifications

Possess a Diploma or Degree in Marketing, Mass Communication, Digital Media, or a related field.

Minimum 2–3 years of hands-on experience in e-commerce, social commerce, livestreaming, or digital marketing. Familiarity with social selling tools and platform integrations is a strong advantage.

Multilingual candidates are preferred. Fluency in English is required.

Willing to appear as on-screen talent for livestreams

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