Officer, Marketing Communications

Overview

Officer, Marketing Communications – Kuok Group Singapore. This position is based in Johor Bahru City Square Mall.

Responsibilities

• Marketing & Communications : Plan and execute marketing campaigns to enhance brand presence and attract target audiences.
• Develop concept proposals, marketing materials, and budgets.
• Foster tenant relationships and cross-promotions.
• Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
• Evaluate tenant / external proposals and make recommendations.
• Ensure smooth coordination of events and promotional activities.
• Manage licensing and sponsorship applications.
• Oversee project management and post-event evaluations.
• Advertising : Collaborate with agencies and suppliers to execute advertising campaigns.
• Coordinate production of marketing materials.
• Maintain brand consistency in advertisements and promotions.
• Administrative Duties : Prepare budget reports and track expenses.
• Monitor press coverage and competitor activities.
• Stay updated on industry trends to enhance marketing effectiveness.
• Manage promotional materials inventory and coordinate publicity efforts.
• Coordinate inter-departmental liaison on the implementation of marketing and promotions.
• Ensure smooth and timely installation and dismantling of events / promotions.
• Attend to issues at the point of event / promotions and ensure problems are resolved on time.
• Ensure promotional booth / events display follows guidelines and approvals.
• Ensure advertising materials and advertising collaterals are in place for all promotional events.

Job Requirements

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