Digital Marketing Executive

Overview

KidoCode Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Position : Digital Marketing Executive

Company : Kidocode - AI & Technology Education for Kids

Location : Kuala Lumpur (with travel to Penang & Singapore branches)

Employment Type : Full-time Contract (1-2 Year, expandable)

Working Hours : Monday-Friday, 10am-7pm (occasional weekend duties with overtime pay)

About Kidocode

Kidocode is a leading technology and entrepreneurship school serving 30,000+ students aged 5-18 across Malaysia and Singapore. We teach coding, robotics, AI, and business skills through innovative programs at our 5 branches.

About the Role

We’re looking for a skilled and experienced Digital Marketing Executive to significantly enhance Kidocode’s online presence and brand. This role is crucial in driving our digital marketing efforts, focusing on strategic campaign execution and measurable results to increase lead generation and student enrollment. You will work to build a strong online footprint and connect with our target audience across various digital platforms.

What You’ll Do

• Develop, implement, and manage digital marketing campaigns across various platforms, including Google (Search Ads, Display Ads), Facebook, Instagram, and TikTok.
• Conduct thorough keyword research and optimize content for SEO (on-page and off-page).
• Manage and optimize paid advertising campaigns (PPC, social media ads) to drive lead generation and brand awareness, ensuring optimal ROI.
• Create and manage engaging digital content for blogs, social media, email campaigns, and other platforms.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights for continuous improvement.
• Support content marketing, social media campaigns, and digital storytelling that balances thought-leadership with engaging, shareable formats.
• Assist in building a scalable online pipeline for brand growth, leveraging automation and data-driven insights.
• Collaborate closely with the founder, sales team, and content creators to ensure cohesive marketing efforts and achieve shared business goals.

Key Performance Indicators (KPIs)

Success in this role will be measured by increased website traffic, lead conversion rates, social media engagement, and ROI on ad spend (Performance bonus based on KPI achievement).

What We’re Looking For

Good to Have (Bonus Skills)

Why Join Us

What We Offer - Compensation & Benefits

Working Conditions

Application Process

Note : This refined description retains the core responsibilities and qualifications while removing extraneous content. It uses allowed tags only and avoids presentational elements like tables or

tags while ensuring a clear, job-focused structure.

#J-18808-Ljbffr