Position : E-commerce Marketplace Specialist (Shopee, Lazada, TikTok Shop)
Location : Remote - Malaysia (Selangor, KL, Petaling Jaya, Subang, Shah Alam, or Puchong)
Type : Full-Time (Remote)
Mandarin Speaking Required
Reports to : Ecommerce Marketing Manager (Singapore HQ)
About SimplyGood
SimplyGood is a fast-growing Singapore-based startup on a mission to make green living simple, effective, and affordable. We create waterless, plastic-free cleaning products like laundry detergent sheets and refill tablets, designed for modern, eco-conscious households. Our growth spans DTC, marketplaces, and subscriptions, with a focus on performance marketing, innovation, and global expansion.
We’re looking for an experienced E-commerce Marketplace Specialist to help us drive growth across Shopee, Lazada, TikTok Shop, and other key marketplaces. If you are excited about translating strategic marketing insights into tangible e-commerce growth in a fast-paced environment, we'd love to hear from you.
About the Role
As our E-commerce Marketplace Specialist, you will own and manage the day-to-day execution and growth of SimplyGood’s eCommerce channels - across Shopee, Lazada, TikTok Shop, and other key marketplaces to drive growth in our GMV and profitability across key channels.
This role is fully remote, but you'll work closely with our SG-based Ecommerce Marketing Manager and cross-functionally with our creative, ops, marketing teams.
Responsibilities
Marketplace & Campaign Management
- Manage listings, pricing, SEO, bundles, and promotions across all marketplace platforms
 - Monitor and maintain store health metrics : listing performance, response rate, chat speed, seller rating, penalty status
 - Own campaign days (e.g. Double Digit, Payday) and submit daily / weekly deals on time
 - Coordinate with the Operations team to ensure accurate inventory sync and prevent out-of-stock issues
 - Provide customer service support (chat, order inquiries, feedback escalation)
 - Submit weekly / daily deals, flash sales, and exclusive offers on time
 - Develop and manage vouchers, bundle mechanics, and platform-exclusive promos
 - Collaborate with affiliates and platform category managers for better visibility
 
Paid Ads & Performance Optimisation
Research and select keywords, support and creative development when needed (thumbnails, copy, visuals)Set up and optimise Shopee, Lazada, and TikTok Shop ads (budgeting, bidding, targeting)Track performance (CTR, CVR, ROAS) and conduct A / B tests on creatives and listingsCreate new SKUs / bundles to support campaign performance and audience targetingManage bidding strategies, ad budget pacing, and campaign structureTrack and report on daily ad spend, conversions, CTR / CVR, and ROASLivestream Backend Support
Set up livestream mechanics : vouchers, flash deals, bundles, tiered pricingConfigure bundles and promotions in advance for smooth on-screen flow during livestreamBe online during livestream sessions to : Monitor chat and respond to product / customer queries, and Troubleshoot issues (e.g. stock errors, product not showing, host questions) in real timeCoordinate with logistics / ops teams for order fulfilment readiness post-livestreamAnalytics & Reporting
Maintain weekly performance dashboards (GMV, CVR, ROAS, traffic, bestsellers)Monitor competitor activity and share actionable insights with internal teamsShare actionable insights with growth, creative, and CRM teamsCross-Functional Collaboration
Work with Ops on campaign readiness and inventoryCoordinate with Creative for banners, visuals, and livestream assetsCollaborate with CRM / Retention on bundle and voucher strategiesHandle ad hoc tasks or growth projects assigned by the Ecommerce ManagerRequirements
Mandarin speaking required3-4 years of hands-on experience managing Shopee, Lazada, or TikTok Shop storesProven experience running Shopee Ads or Lazada Sponsored AdsStrong analytical mindset, hands-on experience with ad tools and backend operationsAble to manage multiple moving parts in a fast-paced, growth-focused environmentPrior experience working with a DTC or FMCG brandStrong understanding of Southeast Asia e-commerce platformsSelf-driven, process-oriented, and able to work independentlyGood written English and communication skillsWhy Join Us100% Remote | Flexible hours | Global teamHigh-autonomy, performance-focused cultureCompetitive monthly salaryBe part of a purpose-driven startup making an environmental impactOnly applicants with selling on e-Commerce Platforms (Shopify, Lazada, TikTok Shop, Amazon) experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.
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