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We’re looking for a highly driven New Product Development (NPD) Executive to manage and grow the product development pipeline for Supermama Lab in Southeast Asia. You’ll help bring to life best-in-class parenting solutions—from wearable breast pumps to milk warmers and beyond.
The Opportunity
- This is an individual contributor role reporting directly to the Head of Product
- You’ll be working at the intersection of innovation, execution, and cross-functional collaboration—helping bring to life differentiated products that customers love.
- You’ll join a high-performing team from McKinsey, P&G, and Shopee, with ambitions to build Supermama Lab into one of Southeast Asia’s best-run consumer brands.
Your Responsibilities
Product Development and Project Management
Source for new suppliers, technologies, and innovations in baby care electronicsLead and coordinate the end-to-end product development process, ensuring timely launches on brand and on budgetManage supplier coordination, pricing, and contract discussions with Sourcing teamsOversee all moving parts across design, quality checks, operations, and certificationsMaintain “Product Bible” for each SKU with full technical and commercial detailsProduct Ownership and Lifecycle Management
Be the product expert for every Mother & Baby product, from specs to regulationsResolve issues—from certification challenges to quality or customer feedbackKeep documents up to date, including IP, certifications, testing reports, and legal filesEnsure each product meets storage, labeling, and safety requirementsSupport in launch marketing, in-market management, and supplier relationshipsNew Product Ideation and Validation
Identify new product ideas, through category insights from customer needs, market trends, and competitor benchmarking, including ethnographic research and surveysPrioritize new product ideas into 18-month roadmaps, based on strategic considerations and business cases, with stage-gate disciplineValidate product ideas by developing concepts and early prototypes, and testing tactics with clear metrics on pass / failYour Profile
0–2 years experience in project management / product development / sourcingExperience with electronics, baby care, or health tech productsStrong in project coordination and managing multiple moving partsExcellent communicator, especially with cross-border and supplier-facing teamsFluent in Mandarin — this is a must, as you’ll work closely with Chinese manufacturersDetail-oriented and organized, with solid spreadsheet and documentation skillsA self-starter who takes initiative and enjoys working in a fast-paced environmentBeing a mom is a plus — you’ll bring firsthand understanding of what parents truly needAbout Us
At Supermama Lab, our vision is to elevate the everyday of modern moms and families through thoughtful, science-backed products and practical innovations. We are backed by institutional investors and business angels to help us get there. Join us!
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