Manager, Marketing (Pavilion KL)

Responsibilities

• Develop and implement annual marketing plan and strategy for the mall
• Manage the marketing budget including the allocation of funds
• Liaise regularly with tenants where necessary to encourage participation in mall events and promotions, as well as support for the delivery of the overall marketing strategy
• Deal with all media enquiries, including crisis management situations
• Create and co-ordinate public relations efforts that maintain the mall in a favourable light, create interest in the mall, promotes special events and increases exposure of tenants, builds relationships with key media
• Manage the mall’s digital media (Facebook, Instagram, Twitter and Corporate website)
• Utilize market and consumer research to develop the mall’s marketing plan
• Responsible for all marketing communications, including collateral produced for consumers, local community stakeholders, partners or commercial partners
• Communicate with stores through regular retailer forums, to ensure retailers are fully aware of upcoming initiatives or opportunities to get involved in mall activities and are fully engaged with the available marketing support
• Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value and tenant success

REQUIREMENTS :

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