Job description :
This is a full-time on-site role for a Business Development Executive. The position is located in Petaling Jaya. The role involves developing and implementing market plans, conducting market research, handling student recruitment activities, and communicating effectively with potential students and stakeholders. The executive will also manage sales activities, initiate marketing campaigns, and work collaboratively with the university's academic and administrative departments to achieve recruitment goals.
Responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising / communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Collaborate with managers in preparing budgets and monitoring expenses
Requirements :
At least 1 - 3 years of experience in Business Development / MarketingGood understanding of market research techniques, data analysis and statistics methodsKnowledge of strategic planning principles and marketing best practicesStrong organizational and time-management abilitiesExcellent people skills and communication