Manager, Media Management & Optimization

We are seeking a strategic, results-driven leader to head the group-wide Media Management & Savings function at Sime Darby Property. This role is responsible for all paid media and owned media strategies across Corporate, Product Development, Industrial, Retail and Leisure.

The Manager will lead the strategy for media planning and buying, optimize spend to achieve corporate KPIs, and deliver measurable media savings at group level. This includes overseeing social media strategies for the group’s owned platforms, ensuring alignment between paid and organic strategies.

Key Responsibilities

• Lead the development of integrated paid and organic media strategies across all business units, consolidating plans for efficiency and impact.
• Oversee high-profile group campaigns, including festive launches, retail activations, leisure events, industrial showcases, and corporate branding initiatives.
• Ensure synergy between paid media and owned social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube) to maximize reach, engagement, and conversions.
• Align all activities with corporate scorecard KPIs such as sales achievement, brand perception, and audience growth. 2. Media Buying, Negotiation & Savings
• Spearhead negotiations with media owners, agencies, and publishers for premium placements, bonus entitlements, and preferential rates at group level.
• Drive bulk buying, barter trade, and asset bundling strategies to achieve annual savings targets.
• Monitor campaign ROI and continuously optimize for cost efficiency and performance.

3. Social Media Management & Performance

4. Governance, Budget Management & Reporting

5. Team Leadership & Stakeholder Collaboration

Requirements

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