Marcomm (Prepaid & Youth) Specialist

Overview

Join to apply for the Marcomm (Prepaid & Youth) Specialist role at CelcomDigi .

As a MarComm (Prepaid & Youth) Specialist at CelcomDigi, you will shape and execute integrated marketing communications for our prepaid and youth segments. Working closely with the Unit Head, you will drive high-impact 360° campaigns that strengthen brand presence and support core business objectives. This role requires a strategic thinker and creative executor, capable of collaborating across functions—Media, Digital, Sales, Partnerships, and more—to deliver campaigns that resonate with our target audiences. You’ll work alongside the Unit Head in creative planning, managing campaign performance, uncovering segment insights, and positioning CelcomDigi as a market leader in the prepaid and youth space.

Responsibilities

• Work alongside Unit Head, Marcomm (Prepaid & Youth) in driving the core business for prepaid and youth segments.
• Develop and execute 360-degree integrated marketing plans in collaboration with key stakeholders, including Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
• Strategize messaging architecture and creative planning across platforms while ensuring alignment with internal stakeholders.
• Implement and manage integrated prepaid and youth campaigns across multiple platforms and channels.
• Collaborate with the Media team to develop and execute the overall media strategy, focusing on efficiency and cost optimization.
• Strengthen brand presence within each market segment, increasing brand appeal, consideration, and conversions by working with Creative and Media agencies.
• Lead end-to-end execution of innovative marketing campaigns across platforms, positioning the brand as a market innovator for the segment’s needs.
• Track campaign performance, analyze results, and measure ROI to drive improvements in brand appeal and audience engagement.
• Conduct monthly and quarterly competitive reviews to keep segment communications relevant and differentiated.
• Uncover key segment insights and develop innovative marketing and branding strategies.
• Lead discussions with senior leaders and stakeholders on campaign direction and foster cross-functional collaboration.

Requirements

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi. After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and / or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

CelcomDigi is an equal opportunity employer and committed to promoting employment practices that are transparent, objective and fair.

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