Senior Associate Strategic Planning

Overview

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia We are looking for an experienced and strategically minded Senior Account Associate, Strategic Planning to lead integrated digital media campaigns for a portfolio of brands in industries such as financial services, digital wallets, loyalty, and lifestyle. This is a hands-on role for someone with 2–4 years of experience in performance marketing, integrated media strategy, and multi-channel execution. About ADA : ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity. Key Responsibilities

Media Strategy & Campaign Ownership : Lead end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360); plan and manage campaigns for multiple sub-brands and business units; prioritize conversions and ROI over vanity metrics; own and present strategic media proposals, quarterly / annual plans, and campaign rationale decks; identify upsell and cross-sell opportunities to grow media budgets. Client & Stakeholder Management : Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders. Data, Analytics & Reporting : Analyze campaign data using Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards; translate performance into actionable, business-oriented recommendations; partner with analytics and strategy teams to strengthen reporting and forecasting. Platform & Channel Expertise : Hands-on with major digital channels / tools (Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360); Looker Studio, Adobe Analytics, Supermetrics; familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is a plus; continuously optimize and test new platforms aligned with goals. Team Collaboration & Campaign Execution : Provide daily guidance to junior team members on campaign execution, QA, and optimization where applicable. Required Experience & Skills

2–4 years of experience in digital media planning and performance marketing. Proven ability to lead and guide junior team members. Track record of delivering business-oriented results (ROI, revenue, acquisition) from digital campaigns. Background in banking, finance, loyalty, digital wallet, or e-commerce industries is a strong plus. Proficiencies

Meta Ads, Google Ads, TikTok Ads, DV360 Looker Studio, Adobe Analytics, Supermetrics Comfortable managing campaigns across multiple business units with fast turnarounds and high expectations. Strong skills in proposal building, data storytelling, and stakeholder communication. Ability to manage strategic conversations and adapt media plans to business needs. What You’ll Bring

Performance-first mindset focused on delivering tangible business outcomes. Sharp strategic thinking with executional know-how across digital platforms. Experience managing timelines and campaign performance across multiple workstreams. Collaborative, clear communicator with clarity, proactivity, and accountability. Ability to thrive in a fast-paced, dynamic environment with competing priorities. Privacy Notice :

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Seniority level : Mid-Senior level Employment type : Full-time Job function : Other Industries : Business Consulting and Services

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