Senior Performance Marketing Manager

We are hiring a Senior Performance Marketing Manager with a strong performance mindset to lead digital campaigns and website execution across a portfolio of F&B and lifestyle brands. This is a full-stack digital role — you’ll manage ad platforms, conversion tracking and website development. Your ultimate mission : drive high reservation numbers through data-backed digital marketing and seamless user experience. We’re looking for someone who thrives on measurable results — ROAS, CTR, and most importantly, conversions of restaurant reservations. You are also required to manage at least 6- 10 accounts. Location & Remuneration Based in Kuala Lumpur (Remote) Key Responsibilities 1. Performance Marketing (Primary Focus) Plan, run, and optimise campaigns across Meta Ads, TikTok Ads, Google PMAX, and SEM Set up conversion tracking via GA4, GTM, UTM, Meta Pixel, and conversion APIs Focus on reservations, pre-orders, and real-world table conversions A / B test audiences, placements, creatives, and CTAs to continuously improve ROI Monitor campaign performance (CTR, CPC, ROAS, conversion rate) and provide reporting with insights Work with our Brand Managers to optimize creative direction for ad visuals and copy Advise on hooks, formats, and message testing per platform (Meta vs TikTok vs Google) Work with internal stakeholders to align campaign goals with creative output 3. Website Development & Landing Pages Build, manage, and optimise brand websites using WordPress, Shopify, and Wix Create mobile-optimised, fast-loading landing pages with strong CTAs 4. Website Maintenance Keep websites updated : plugins, themes, hosting, form flows Conduct regular UX, performance, and SEO audits Troubleshoot technical issues and ensure uptime and conversion continuity Requirements 4–6 years of digital marketing experience with a clear performance record Proven track record running paid ads that drive F&B bookings or conversions Proficient in Meta Ads, TikTok Ads, Google Ads (PMAX & SEM) Experience with full conversion tracking setup : GA4, GTM, Meta Pixel, attribution Strong working knowledge of WordPress, Shopify, and / or Wix Bonus : Experience with F&B, hospitality, or D2C brands Operates independently with little supervision Fast, resourceful, and creative problem-solver Results-obsessed — you care about what works, not just what looks good Understands how digital translates into real business outcomes Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Business Consulting and Services

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