This role is under :
Performance Marketing
We are looking for a highly analytical and performance-driven Digital Marketing Specialist to join our dynamic team in a remote capacity based in Malaysia.
As a Digital Marketing Specialist, you will be responsible for strategizing, executing, and optimizing marketing funnels across multiple platforms to drive conversions, lead generation, and business growth. You will work closely with our marketing, content, design, and sales teams to ensure alignment between ad campaigns, landing pages, customer journeys, and data tracking systems. The ideal candidate is data-savvy, results-oriented, and thrives in a fast-paced, collaborative, and remote work environment
What will I be doing?
- Performance Reviews : Regularly assess ad performance across FB, IG, YouTube, and Google.
- Metrics Reporting : Track and compare key metrics (CTR, ROAS, conversion rates) across platforms.
- Strategy Development : Define audience segments, create platform-specific. strategies, and manage budgets.
- Ad Creation & Setup : Craft ad copy and visuals, optimize landing pages, and set up targeted ad campaigns.
- Monitoring & Optimization : Continuously monitor and adjust live ads, conduct A / B tests, and refine strategies based on performance.
- Feedback Integration : Incorporate leadership feedback following report submissions.
- Evergreen Funnel : Create new funnels for previously recorded webinars to be used in evergreen campaigns.
- Individual Webinar Funnels : Develop unique funnels for each scheduled webinar and regularly review and update them based on performance data.
3. Lead Generation Funnel Development
Identify and implement new strategies for generating leads and nurturing prospects.Develop and optimize lead funnels, ensuring a seamless user journey from awareness to conversion.Collaborate with marketing teams to create content and campaigns that attract, engage, and convert leads.Continuously monitor funnel performance and adjust tactics based on data insights to improve conversion rates.4. SEO Responsibilities
Keyword Research : Regularly identify and analyze high-impact keywords.On-Page SEO : Optimize meta tags, content, and internal linking for search visibility.Technical SEO : Perform site audits, fix broken links, and ensure proper site structure.Local SEO : Manage Google My Business, ensuring NAP consistency and gathering reviews.Performance Monitoring : Track SEO metrics and adjust strategies as needed.5. Data Analytics & Improvement
Analyze ads, conversion, social media, and Google Analytics data to identify trends and areas for improvement.Utilize tools like Google Tag Manager, SEMrush, and others to enhance data collection and tracking.Continuously refine data strategies to improve campaign performance and decision-making.Provide actionable insights from data to optimize ad targeting, user experience, and conversion rates.6. Landing Page Development & Optimization
Conversion Optimization : Design and develop landing pages with a focus on maximizing conversions. Implement best practices for layout, copy, and calls-to-action (CTAs).User Experience Enhancement : Ensure landing pages offer a seamless user experience with fast loading times, intuitive navigation, and mobile responsiveness. Use tools like Microsoft Clarity.Continuous Improvement : Regularly review and update landing pages. Adapt content and design for new products / services. Refine copy for sellers and buyers.Analytics Integration : Implement tracking tools (e.g., Google Analytics, Hotjar) to monitor performance and gather insights.7. Automations & AI Integration
Develop and implement automated systems to streamline processes across all business areas.Leverage AI tools for predictive analytics, customer segmentation, and personalized marketing strategies.Automate data collection, reporting, and performance monitoring to enhance efficiency.Explore and implement AI-driven solutions to optimize workflows, improve decision-making, and reduce manual tasks.Collaborate with marketing, sales, and content teams to identify opportunities for performance improvements.Support ad-hoc and ongoing campaigns with insights, data, and assistance in areas such as landing page optimization, ad copy, and targeting strategies.Align strategies and ensure consistent messaging across all platforms and campaigns.Provide input on how SEO, paid ads, and content marketing can complement each other.9. Customer Journey Mapping
Develop and visualize customer journey maps to understand touchpoints, pain points, and opportunities for engagement.Utilize tools such as HubSpot, Salesforce, or mapping software to create detailed maps and track interactions.Analyze journey maps to optimize strategies and improve customer experiences.10. Content Publishing Collaboration
Publishing Strategy : Work with reporting manager / CEO / VPO to develop and execute daily content publishing strategies.Content Distribution : Ensure daily content is published on YouTube, Instagram, Facebook, etc.Performance Tracking : Track and analyze content performance and reach.Adjust strategies to enhance engagement.11. Reporting
Reporting Development : Create and maintain clear, concise reports on ad and website performance using automated tools.Automated Reporting Tools : Use Google Data Studio, Tableau, or built-in ad platform tools (e.g. Facebook Ads Manager).Performance Insights : Provide actionable insights to understand ad effectiveness, website traffic, and user behavior.Regular Updates : Generate and review weekly / monthly reports to track progress, spot trends, and adjust strategiesWhat is required of me?
Bachelor’s degree in Marketing, Business, or a related field.Proven experience in designing and optimizing sales and marketing funnels, preferably in the real estate industry.Strong analytical skills with the ability to interpret data and make data-driven decisions.Proficiency in funnel-building toolsKnowledge of conversion rate optimization techniques and best practices.Excellent project management and organizational skills.Familiarity with real estate market trends and client behaviors.Excellent problem-solving skills and attention to detail.Strong communication and interpersonal skills.Forward-thinking with a keen eye for identifying areas needing enhancement.Candidates must have a local presence in Malaysia with a valid local ID.Local presence in Malaysia / Kuala Lumpur is needed.HQ Media Production Office
62 Ubi Road 1, Oxley BizHub 2, #11-15, Singapore
PLB Ascent & Dojo
Studio & Inside Sales Team Office
62 Ubi Road 1, Oxley BizHub 2,
#01-34 / 35, Singapore
For Property Consultation (Sales / Purchase) Hotline :
For Collaborations / Speaking Engagements / Seminars Hotline :
What is your expected salary for the role
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