Content Writer

About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful brands in the well-being sector, with operations across the Middle East, North Africa, and Asia. Notable brands include Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Timberland, Vans and The North Face.

About the role

The Content Writer will craft compelling, engaging, and conversion-driven English marketing copies for push notifications, newsletters, paid ads, banners, blogs, and more. This role delivers consistent, high-quality communications across all digital platforms (E-commerce, emails, marketplace) and ensures alignment with GMG sports brand tone and SEO best practices. The Content Writer collaborates with marketing, design, and trade teams to inform and delight customers, helping them make informed purchase decisions. Strong writing skills, attention to detail, and the ability to meet deadlines in a fast-paced E-commerce environment are essential.

Responsibilities

• Develop, write, and edit engaging English marketing copies for push notifications, newsletters, paid ads, banners, blogs, and other digital marketing platforms for GMG Sports’ digital platforms.
• Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touchpoints.
• Research product features, industry trends, and target audience to tailor copy that drives engagement and sales.
• Optimize content for SEO where applicable, ensuring visibility across search engines and digital channels.
• Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment.
• Work with internal stakeholders to ensure content aligns with ongoing campaigns and promotions.
• Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversion rates.
• Manage deadlines and multitask efficiently to support the company's fast-paced marketing calendar.

Qualifications

Additional information

Note : This description may include generic listing information and related roles for GMG Marketplace in Kuala Lumpur. It does not list all duties or qualifications and is subject to change at GMG’s discretion. This job posting is intended to provide a general overview of the role and required qualifications.

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