Digital Marketing Specialist | Fresh Grad welcome

Company Overview

Our client, established in 2013, is a trusted timber flooring specialist in Malaysia, offering a wide range of premium solutions including engineered wood, solid wood, laminated, bamboo, and SPC flooring. They provide end-to-end services from consultation and supply to professional installation and after-care, serving homeowners, developers, and designers with high-quality, durable, and aesthetically pleasing flooring solutions.

Key Roles & Responsibilities

1. Marketing Strategy & Planning

Assist in developing and implementing marketing plans aligned with company objectives.

Support product launches, promotions, and branding activities.

Identify new market opportunities and customer segments.

2. Digital Marketing

Manage and grow social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).

Plan and execute online advertising campaigns (Google Ads, Meta Ads).

Monitor website performance and SEO optimization.

Create engaging digital content (graphics, videos, blogs).

3. Campaign Management

Plan, execute, and monitor integrated marketing campaigns (online & offline).

Track campaign performance using KPIs and analytics tools.

Recommend strategies to improve ROI and campaign effectiveness.

4. Market Research & Analysis

Conduct competitor analysis and monitor market trends.

Gather customer insights to guide product positioning.

Prepare regular marketing performance reports for management.

5. Branding & Communication

Ensure brand consistency across all marketing channels.

Develop marketing materials (brochures, presentations, catalogs).

Coordinate with external agencies, designers, and media partners.

6. Event & Promotion Management

Support in organizing trade shows, exhibitions, roadshows, and product demos.

Manage sponsorships, collaborations, and PR activities.

Coordinate with the sales team on promotional initiatives.

7. Sales Support

Provide marketing collateral and promotional materials to the sales team.

Generate qualified leads through campaigns.

Assist in preparing client presentations and proposals.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Strong understanding of both digital and traditional marketing.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work under pressure and meet tight deadlines.
• Familiarity with marketing tools such as Canva, Google Analytics, CRM software.

Benefits :

Experience :

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