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Campaign Operations Executive (In-App Content & Promotions)

CM Horizon ConsultancyKuala Lumpur, Kuala Lumpur, Malaysia

2 hari lalu

Penerangan pekerjaan

Campaign Operations Executive (In-App Content & Promotions)

We are looking for a creative and execution-oriented Campaign Operations Executive to manage in-app content placements, promotions, and interactive campaigns. This role is responsible for operating various promotional modules inside the app—such as homepage banners, pop-ups, activity landing zones, etc.—to drive user attention, click-through rate, conversions, and retention.

This position is ideal for candidates familiar with the operations model of apps like Taobao, Pinduoduo, Xiaohongshu (REDNOTED), Shopee, etc.

Key Responsibilities

Plan and deploy in-app promotions across key content slots such as homepage banners, pop-ups, special activity pages, etc.
Design differentiated engagement strategies based on user segmentation and event triggers (e.g., new user, promo season, festive campaigns).
Work with cross-functional teams (design, tech, product) to ensure campaigns launch on schedule and meet creative standards.
Manage content release rhythm and keep promotions fresh to avoid user fatigue.

Data Monitoring & Campaign Optimization

Monitor campaign performance metrics such as CTR, CVR, dwell time, etc., to identify areas for improvement.

Analyze user feedback and behavioral data to optimize campaign strategies and placements.

Produce post-campaign review reports with actionable insights and recommendations.

Slot Management & Cross-Functional Collaboration

Maintain an up-to-date slot calendar and manage in-app content inventory.

Collaborate closely with marketing, PR, and product teams to align content and communication priorities.

Participate in testing and deploying new tools like A / B testing, content automation, and personalization algorithms.

Requirements

Diploma or above in Marketing, New Media, Product Operations, or related fields.

At least 1 year of experience in content operations or campaign management, preferably in mobile / internet / app-based companies.

Strong understanding of in-app promotion logic and resource slot mechanisms (e.g., banners, pop-ups, segmented placement).

Comfortable working with data; able to interpret metrics and propose optimizations accordingly.

Strong communication and collaboration skills to drive execution across teams.

Proficiency in Excel, CMS tools, or campaign scheduling platforms is a plus.

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Operation Executive • Kuala Lumpur, Kuala Lumpur, Malaysia