Brand Manager

Position

Brand Manager (Malaysia, Singapore, and Brunei)

Overview

Location : Petaling Jaya, Selangor, MY | Company : Nestlé Malaysia | Type of contract : Permanent | Experience : 6+ years

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we are a human environment—passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, with opportunities to grow as both professional and person.

Responsibilities

• Develops and updates consumer portrait and consumer engagement funnel for the brand.
• Activates Brand Essence.
• Manages 60 / 40+ basket, packaging, NHW dashboard, services and CSV related to the brand.
• Develops and updates consumer portrait, understands in-store environment, contributes to category strategy, defines desired relative price, provides recommendations to pricing and promotional strategy, and proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes to and executes the Innovation pipeline, and maintains brand vibrancy through relevant renovations.
• Contributes to the development and execution of strong, functionally aligned brand and ICP plans. Tracks performance, health, and strategic alignment. Understands business impact of PFME and TTS investments for the brand.
• Contributes to the development of OBIs and Big Ideas, engagement strategies, and creates attractive brand experiences. Partners with communication agencies to ensure brandcommunication enhances the image of a trusted NHW leader.

Qualifications

Note : This job description reflects responsibilities and qualifications for the Brand Manager role and does not include all duties that may be assigned.

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