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Senior Marketing Manager
Senior Marketing ManagerMudah.my • Kuala Lumpur, Kuala Lumpur, Malaysia
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Senior Marketing Manager

Senior Marketing Manager

Mudah.my • Kuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Senior Marketing Manager

Mudah.my Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Company Description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

About Mudah.my

Mudah.my is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit mudah.my for more information.

Job Description

Strategic Leadership & Vision

  • Co-Develop and execute marketing strategies that align with both platform-wide objectives and vertical-specific requirements.
  • Co-create and maintain a long term (3 year) marketing vision aligned with the company's growth trajectory and market position.
  • Build quarterly and annual marketing roadmaps that balance immediate performance needs with long-term brand building.
  • Establish clear success metrics across the full marketing funnel at both horizontal and vertical levels.

Market Intelligence & Competitive Positioning

  • Work with vertical leaders to define market segmentation and user profiling per vertical to inform tailored strategies, including specific differentiation strategy.
  • Monitor competitive intelligence across each category to shape brand positioning and product marketing.
  • Identify emerging market opportunities and threats, translating insights into actionable strategies.
  • Collab with Product and Vertical teams to drive marketplace liquidity strategies, ensuring optimal supply-demand balance for each category.

    • Growth & Performance

  • Oversee integrated performance marketing across all channels (SEM, socials, display, affiliate, CRM etc).
  • Work with vertical heads to design and improve user acquisition funnels tailored to vertical-specific journeys.
  • Work with Product and Verticals to identify and implement conversion rate optimization initiatives across the platform.
  • Develop and scale new growth loops including referral programs, viral mechanics, and partnership-driven acquisition.

    • ROI Optimization & Budget Management

  • Manage campaign-level budgets and provide input on spend efficiency and reallocations.
  • Develop and own rigorous measurement frameworks including media mix modeling and attribution analysis.
  • Continuously drive marketing efficiency through continuous A / B testing and experimentation.
  • Maximize ROI through strategic partnerships with media, influencers, and platform partners.

    • Brand Building & Go-to-Market

  • Co-develop and evolve the master brand narrative with adaptive frameworks for each vertical and also for the platform.
  • Support brand initiatives that build trust and relevance with targeted user segments.
  • Champion brand consistency while enabling localized execution per vertical needs.
  • Own the brand equity measurement and improvement initiatives.

    • Team Leadership & Organizational Development

  • Lead and work collaboratively within a cross-functional marketing team, supporting growth, content, CRM, and analytics initiatives.
  • Recruit and develop junior team members.
  • Implement AI-enablement initiatives to enhance team productivity and campaign effectiveness.
  • Foster a data-driven, experimentation-focused culture within the marketing organization.

    • Cross-functional Collaboration

  • Act as key connector between central marketing, category teams, product, and sales organizations.
  • Partner with vertical business owners and GMs to develop category-specific growth plans.
  • Collaborate with executive team to align marketing initiatives with overall business strategy.
  • Build strong relationships with regional and global stakeholders within the broader organization.

    • Marketing Technology & Innovation

  • Lead the adoption of AI and machine learning tools for marketing optimization.
  • Drive marketing automation and personalization initiatives at scale.
  • Explore and implement emerging marketing channels and technologies.
  • Build capabilities in predictive analytics and customer lifetime value optimization.

    • Qualifications

    Strategic

  • Systems thinking with ability to balance platform and vertical needs.
  • Data-driven decision making with strong analytical capabilities.
  • Innovation mindset with continuous learning orientation.
  • Global perspective with local market sensitivity.

    • Operational

  • Excellence in execution with attention to detail.
  • Agility in resource allocation and priority management.
  • Strong project management and cross-functional coordination.
  • Technology fluency and digital-first approach.

    • Leadership

  • Inspirational leadership with ability to influence without authority.
  • Strong communication skills across all organizational levels.
  • Cultural sensitivity and team development expertise.
  • Openness to change and ability to support team through transitions.

    • Key Performance Indicators

    Growth Metrics

  • Monthly Active Users (MAU) growth by platform and vertical.
  • New user acquisition cost (CAC) and payback period.
  • User retention rates (D7, D30, D90) by segment.
  • Marketplace liquidity metrics (listings growth, transaction velocity).

    • Financial Metrics

  • Marketing ROI by channel and campaign.
  • Revenue contribution from marketing-driven initiatives.
  • Marketing efficiency ratio (marketing spend as % of revenue).
  • Customer Lifetime Value to CAC ratio (LTV : CAC).

    • Brand Metrics

  • Brand awareness and consideration scores.
  • Net Promoter Score (NPS) by vertical.
  • Share of voice vs. competitors.
  • Brand equity index.

    • Operational Metric

  • Marketing qualified leads (MQL) to sales qualified leads (SQL) conversion.
  • Content engagement and viral coefficient.
  • Team productivity and AI-adoption metrics.

    • Additional Information

    By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.

    Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    General Business, Management, and Marketing

    Technology, Information and Internet

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