Business devopement and marketing Executive

Responsibilities

• Works with the Admissions Counsellor to develop a growth strategy and increase the number of enrolments in the campus
• Supports the Admissions Counsellor in achieving the monthly admissions targets
• Conducts research on the local market, competitor offerings and the profile of prospective parents to understand their needs, and shares insights with the Admissions Counsellor to improve the parent engagement strategy
• Works closely with the Admissions Counsellor to learn parent engagement strategies and foster relationships with prospective parents
• Assists in monitoring the offline and online channels for leads and follows up with prospective parents (e.g. one-to-one counselling for offline channels, quick response to emails and web queries for online channels or telephone conversations, etc.)
• Shares feedback with the Marketing team regarding the quality of leads and effectiveness of marketing strategies
• Plans and carries out marketing activities for the school
• Reviews the effectiveness of the various channels of marketing activities and proposes changes where appropriate
• Keeps abreast of competitor offerings
• Supports and participates in the Admissions events, such as Open House and orientation

Marketing Skills

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