Senior Social Media Executive

Overview

Senior Social Media Executive is responsible for ensuring active and engaged social communities (i.e., Facebook, Twitter, YouTube, Instagram, etc.). Senior Social Media Executive is also responsible for monitoring online conversations and participating in those conversations to build client product visibility as well as support brand awareness and engagement at local market level, as well working for our Perpetual account.

Responsibilities

• Manage content for social media conversations and activities including employment branding.
• Maintain a good relationship between the client and the agency
• Manage VOC (voice of the consumer) and elevate as necessary and appropriate; monitor conversations and user-generated comments and elevate to internal and client stakeholders as necessary
• Post content for feeds and discussion‑starter topics including writing Facebook status updates, tweets, blog posts, etc. in alignment with global / local client social strategies
• Manage daily operations of page / channel including themes / skin / layout changes when appropriate
• Maintain editorial calendars
• Adhere to the standard practices guide for social channel responsibilities and guidelines
• Review and respond to user‑generated comments in order to foster a positive community and add value to the users’ experience as outlined in the schedule
• Enforce Social Media Guidelines as defined by global / local client social media strategies
• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client’s products and promotions / campaigns
• Manage employment branding, P‑G content
• Prepare quarterly reporting and liaising with clients including content writing and editing.
• Coordinate with other teams for event planning including on‑ground coverage, office events or offside events.
• Pull and interpret data using a basic analytics report template during campaign / promotions to highlight key findings from social media forums; key areas of the report template may include :
• Activity on pages / channel management
• Community activity (fans, posts, comments, conversation topics, etc)
• Moderation actions (posts, comments and content removal and / or banning)

Qualifications

Additional information

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