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Digital Growth Lead (B2B)

Digital Growth Lead (B2B)

TIME dotCom BerhadShah Alam, Selangor, Malaysia
1 day ago
Job description

The position report to the Head of Marketing, Enterprise & Public Sector

Job Overview

We are seeking an experienced and dedicated Digital Growth Lead to spearhead the development, implementation, and management of our end-to-end digital marketing programs across the full customer journey. This role is pivotal in driving brand awareness, digital demand generation, optimizing conversion, and enhancing customer engagement — with a primary focus on the transformation of SME business growth , while also supporting Enterprise and Public Sector initiatives across all persona and segments — with a primary focus on the C-suite audience

The ideal candidate is both a strategist and a hands-on executor — someone who understands how to design and deliver integrated, always-on digital programs that align with business objectives, improve online lead sales (OLS) performance, and elevate TIME’s brand presence across all digital touchpoint.

Key Responsibilities

  • Digital Experience & Strategy :
  • Develop and implement a comprehensive digital marketing strategy across the funnel — from awareness to conversion and retention.
  • Drive our digital marketing efforts across all channels, including SEO, SEM, social media, website, content marketing, and email marketing, with a focus on user experience.
  • Conduct research on industry trends, competitor activities, and user behavior to inform strategic initiatives and identify new growth opportunities.
  • Collaborate with cross-functional teams (Product, Sales, CX, UX / UI, and Brand) to ensure alignment and impact across all digital initiatives.
  • Campaign Channel Management :
  • Build an always-on demand generation, particularly the SME segment leveraging on owned, paid and earned channels
  • Create and manage a content calendar that ensures a consistent and engaging flow of content optimized for various digital platforms.
  • Design and implement targeted campaigns that not only nurture leads but also provide value-added experiences for our customers.
  • Content Experience :
  • Map and design digital customer journeys with relevant content and experiences tailored to each stage — awareness, consideration, purchase, and advocacy.
  • Collaborate with content and creative teams to produce digital-first content that resonates with SMEs and enterprise audiences.
  • Lead website content strategy and ensure the website becomes an effective conversion hub for digital acquisition.
  • UX and Digital Experience Optimization :
  • Work closely with the UX / UI and web development teams to optimize digital touchpoints for user experience, navigation, and conversion.
  • Provide strategic input on website design, structure, and functionalities to enhance customer experience and lead flow.
  • Implement A / B testing, personalization, and CRO (Conversion Rate Optimization) initiatives
  • Performance Analysis & Optimization :
  • Establish key digital KPIs (traffic, conversion rate, CPL, CAC, OLS growth, ROAS, etc.) and performance dashboards.
  • Continuously monitor, analyse, and report digital campaign performance, deriving insights for optimization and future planning.
  • Evaluate new tools, platforms, and martech capabilities to enhance automation and scalability.

To be considered, you’ll need :

  • Proven experience in digital marketing, with a strong focus on lead generation, social media management, and creating exceptional digital experiences.
  • Strong understanding of a modern digital marketing technology stack and track record of setting it up from very limited base
  • Hands-on knowledge of digital marketing techniques and methods and ability to craft a comprehensive digital marketing strategy
  • Excellent analytical skills and attention to detail.
  • Strong communication, collaboration, and presentation abilities.
  • Creative and results-oriented mindset.
  • Familiarity with tools such as Google Analytics, SEO software, Fiqma and marketing automation platforms.
  • Our Commitment to You

    At Time, we believe great work deserves great support. Here’s what you can look forward to when you join us :

  • Comprehensive medical coverage for you and your immediate family, including outpatient care, hospitalisation, dental and optical benefits.
  • Wellness support with an annual spending account for health-related needs, alternative treatments, or even paid-up premiums for personal insurance.
  • Employee assistance during life’s big moments, from celebrations to times of bereavement.
  • Learning & growth opportunities through dedicated time for learning, access to LinkedIn Learning and rewards for upskilling.
  • Cash rewards for recognised certifications and full reimbursement for up to two approved professional memberships each year.
  • Only shortlisted candidates will be notified.
  • #J-18808-Ljbffr

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    Digital • Shah Alam, Selangor, Malaysia

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