Product Marketing Executive

Overview

As part of a fast-growing team, the selected incumbent will be responsible for developing, designing and executing marketing plans and strategies to achieve department goals. Developing communication tools to enhance the product acceptance. Also, provide leadership to Merchandiser in ensuring proper execution of non-sales marketing plans.

Duties and Responsibilities

• Analyze products' performance in the market (e.g. ranking, market share, penetration rate, growth rate) and use this information to establish product sales plans including competitive tactics and selling messages to grow sales, and increase market shares and profits.
• Ensure marketing plans (e.g. in-store promotions and merchandising programs) are implemented according to plan.
• Communicate the value proposition of products to the sales team and develop sales tools to support the selling process.
• Manage the marketing budget in a cost-effective manner.
• Submit accurate and timely marketing reports to Business Unit Manager and / or General Manager of Sales & Marketing.
• Develop, design, implement and execute marketing plans and strategies to achieve department goals.
• Craft and execute product launches for new products.
• Develop communication tools (e.g. product brochure, POSM) to enhance product acceptance.
• Build productive business relationships with Key Opinion Leaders and Influential Customers.
• Collaborate with sales to develop patient programs that are in line with strategic direction and support market expansion.
• Conduct field visits and compile observations into reports; provide leadership to Merchandiser under supervision to ensure proper execution of non-sales marketing plans.

Qualifications

Seniority level

Employment type

Job function

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