Influencer Marketing Specialist

Overview

Keep abreast of industry trends, emerging content formats, and influencer best practices to ensure our content remains innovative and relevant.

Work closely with influencers to understand their unique style and audience, ensuring a good fit for our campaigns.

Provide creative direction and generate content ideas that align with both influencers’ personal brands and our campaign goals.

Identify and evaluate potential influencers for collaboration opportunities.

Oversee the execution of content campaigns, ensuring that influencer-generated content meets quality standards and adheres to brand guidelines.

Build and nurture strong relationships with influencers, offering guidance and support throughout the campaign process.

Monitor and analyze the performance of influencer content, leveraging insights to refine and enhance future content strategies.

Qualifications

At least 2-4 years of experience in influencer marketing, talent management, or a related field.

Strong understanding of social media platforms and influencer marketing trends.

Excellent communication and negotiation skills.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Project Management

Industries

Retail Health and Personal Care Products

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