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Digital Marketing Specialist
WediaLabKuala Lumpur, Kuala Lumpur, Malaysia30+ days ago
Job descriptionDiploma / Advanced / Higher / Graduate Diploma, Bachelor’s Degree / Postgraduate Diploma / Professional Degree in Marketing, Mass Communication, or Advertising / Media. Experience in strategising and optimising paid media strategies across platforms like Facebook / Instagram, AdWords, YouTube, and third-party ad platforms is a plus. Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous. Proficiency in Microsoft Excel or other analytic tools for reporting and analysis. Tech-savvy with strong knowledge of online marketing tools. Additional advantage : Background in marketing agency, e-commerce, partner relationships, or dropshipping business.
Responsibilities
- Work with Digital Marketing teams to improve social media advertisement performance.
- Collaborate with different departments to strategise, plan and create content for clients’ social media.
- Monitor daily for social media sentiment and brand positioning.
- Maintain campaign reporting, metrics, and site analysis, and oversee execution of campaign schedules and budgets.
- Monitor costs and return on investment (ROI).
- Identify opportunities of improvement and engagement to help clients expand brand awareness.
- Assist seniors in creating reports with analytics to send to stakeholders for regular updates on content performance.
Qualifications
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Digital Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia