Digital Content Specialist

About the Role

The Digital Content Specialist is responsible for creating, managing, and optimising high-quality digital content and marketing campaigns that enhance brand visibility, increase engagement, and drive measurable business results. This role requires strong writing skills, creativity, and expertise in digital platforms, with the ability to adapt messaging to different target audiences.

Key Responsibilities

1. Content Strategy & Creation

• Develop compelling, persuasive, and brand-aligned content for websites, blogs, social media, email campaigns, and digital advertisements.
• Adapt tone, style, and messaging to suit different products, audiences, and platforms.
• Ensure all content adheres to SEO best practices and supports marketing objectives.

2. Digital Campaign Management

3. Brand & Engagement

4. Analytics & Optimisation

Job Requirements

Key Competencies