Content Specialist

Company : Idealah Enterprise (BrandBoosty Inc.)

Location : Malaysia (Hybrid / Flexible)

Job Type : Full-Time

About Us

Idealah Enterprise (a branch of BrandBoosty Inc.) is a fast-growing social media agency helping local and international brands stand out through creative content, digital campaigns, and influencer collaborations. We specialize in Instagram, TikTok, and XiaoHongShu (RED), building strong brand stories that connect with audiences and drive results.

The Role

We are looking for a Senior Content Specialist who can take the lead in content creation, campaign strategy, and creative direction. This is not just an execution role — we need someone with leadership potential, who can guide team members, plan campaigns, and bring fresh ideas to life.

You'll be the go-to person for content quality, creative strategy, and social media trends, with the opportunity to grow into a Content Lead (CL) role.

Key Responsibilities

• Plan and create engaging content across TikTok, Instagram, XiaoHongShu (RED), and other platforms.
• Develop creative strategies that align with client goals (F&B, beauty, retail, lifestyle industries).
• Guide junior content creators on ideas, scripts, and execution.
• Lead brainstorming sessions and campaign planning with the team.
• Stay ahead of market trends, viral content formats, and platform updates.
• Work with internal teams (Account Managers, KOL, Ads team) to ensure campaign success.
• Ensure consistent brand voice and storytelling across platforms.
• Occasionally assist with shooting direction (short-form videos, commercials, PR campaigns).

Requirements

What We Offer