Social Media Specialist

The Social Media Specialist will be responsible for developing and executing social media strategies to enhance the company’s online presence, engage with target audiences, and drive brand awareness. This role requires a creative and analytical mindset, strong communication skills, and a deep understanding of social media platforms and trends.

Key Accountabilities :

• Plan and execute social media campaigns to support marketing initiatives, including product launches, promotions, and events.
• Generate, edit, publish, and share engaging content daily (text, images, videos) across several social media platforms.
• Collaborate with the design teams to create compelling visuals.
• Monitor social media channels for customer interactions and respond promptly.
• Track and analyze social media performance using tools like Google Analytics, and platform-specific insights.
• Prepare regular reports on social media activities, growth, and engagement, and provide recommendations for improvement.

Key Requirements :

Staff Benefit :