Marketing Technology Specialist

The Marketing Technology Specialist serves as a crucial link between marketing function of a business and technology. The role requires the ability to translate that marketing vision to a technology implementation to deliver on marketing goals. This position plays a critical role in the configuration, usage and support of the marketing technology platforms used for campaign and data management.

Primary Responsibilities

• Troubleshoot issues as they arise from various business partners relating to data errors, system workflows, and platform inconsistencies
• Support essential marketing operations initiatives in Marketing Automation platforms and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Maintain the daily operations of Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation platforms
• Maintain analytics tracking in digital marketing platforms, implement best practices, add / edit analytics tracking pixels as needed.
• Leverage automation to improve processes and productivity and make recommendations to support an organization scaling at rapid pace.
• Serve as super user and product evangelist for digital marketing platforms

What do you need to succeed?

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