Digital Marketing Specialist

Join to apply for the

Digital Marketing Specialist

role at

Mettler-Toledo International, Inc

About Mettler Toledo METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit Opening and Your Responsibilities

As a member of our international Product Inspection Division Marketing team, the holder of this role will become a central point of contact and support for digital marketing activities. Reporting to the PI Digital Marketing Manager, the Digital Marketing Specialist will assist in the planning, execution and optimization of online marketing efforts, including the promotion of products and services, through all digital channels available. The role will include extensive interaction with the Product Inspection Divisional and Strategic Business Unit (SBU) Marketing teams.

Become a central point of administration for CMS web pages with responsibilities for : Web page content creation Uploading of documentation Translation process Reporting and follow-up of faults and bugs

Provide creative ideas & collaborate with designers and project managers to improve user experience

Administration, definition and reporting of digital tracking codes

Assist in performance measurement of digital marketing efforts using Site Catalyst and other tools

Prepare online content including organization and coordination of all relevant stakeholders

Be the main point of contact for the technical creation and successful execution of the divisional email marketing program.

Assist in the formulation of digital communication strategies to build a lasting digital connection with consumers

Manage the execution of paid social media campaigns, including coordination of content with key stakeholders, scheduling and reporting

Support the optimization of video hosting platforms, including but not limited to YouTube

Perform any other duties which may reasonably be expected of the postholder

To ensure that he / she carries out his / her duties in accordance with all Company policies, procedures and processes, including, but not limited to, the Health & Safety at Work Act (1974)

What You Need to Succeed

Good English language and copywriting skills are essential

Experienced in Marketing Communications with a focus on website management and e-Mail Marketing would be advantageous

Knowledge of B2B digital marketing processes and experience of content management systems is highly desirable

Strong networking, project management and communications skills

Our Offer to You

1.5 months contractual bonus

MNC exposure

Medical and Dental benefits

Equal Opportunity Employment

We promote equal opportunity worldwide and value diversity in our teams in terms of business background, area of expertise, gender and ethnicity. For more information on our commitment to Sustainability, Diversity and Equal Opportunity please visit us here.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing

Industries

Appliances, Electrical, and Electronics Manufacturing

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