Digital Marketing Specialist

TDCX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Join TDCX

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Digital Marketing Specialist

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TDCX Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company. Work with the world’s most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore! Top Reasons to work with TDCX

Attractive remuneration, great perks, and performance incentives Comprehensive medical, insurance, or social security coverage World-class workspaces Engaging activities and recognition programs Strong learning and development plans for your career growth Positive culture for you to #BeMore at work Easy to locate area with direct access to public transport Flexible working arrangements Be coached and mentored by experts in your field Join a global company, winner of hundreds of industry awards What is your mission?

Developing and Executing Campaigns :

Creating and managing comprehensive digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers.

Performance Optimization :

Continuously monitoring and analyzing campaign metrics to identify areas for improvement and leveraging AI to enhance campaign effectiveness and achieve key performance indicators (KPIs).

Data-Driven Insights :

Setting up robust analytics tracking to collect accurate data, providing valuable insights for informed decision-making.

Lead Generation :

Conducting lead scraping and creating engaging landing page content to expand our lead database and drive conversions.

Collaboration :

Working closely with cross-functional teams to ensure alignment between marketing strategies and overall business objectives.

Market Research :

Staying up-to-date with industry trends and identifying new opportunities to optimize our digital marketing efforts.

Innovation :

Exploring and implementing innovative digital marketing tools and techniques to maintain a competitive edge.

Who are we looking for?

Experience :

Minimum 4-5 years of experience in B2B digital marketing, preferably in an agency or related field.

Channel Expertise :

Proven track record of managing successful digital marketing campaigns on Google, LinkedIn, Bing, Baidu, Naver, and other major channels.

Global Perspective :

Experience working with global brands and understanding the nuances of local marketing needs.

Digital Savvy :

Strong understanding of current digital marketing strategies, trends, and best practices, demonstrating the ability to deliver results.

Analytical Skills :

Proficiency in analyzing large datasets and using data-driven insights to inform marketing decisions.

Technical Skills :

Expertise in digital marketing tools and analytics platforms such as GA4, Microsoft Clarity, Hubspot, and Google Tag Manager.

Creative Thinking :

Ability to develop creative and innovative marketing campaigns that resonate with our target audience.

Communication :

Excellent verbal and written communication skills in English and Chinese. Knowledge of Japanese, Korean, Spanish, or Thai is a plus.

Proactive Approach :

A self-motivated and results-oriented mindset willing to learn and adapt to new challenges.

Who is TDCX?

TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty, and protect their online communities. TDCX helps clients, including many of the world’s best brands, achieve their customer experience aspirations by harnessing technology, human intelligence, and our global footprint. We pride ourselves on discovering and employing the best professionals to join us as we transform the outsourced CX industry. Our commitment to #BeMore for our people, our clients, and our community has led to us winning several hundreds of industry awards, including being one of the best companies to work for in Asia. TDCX is an equal opportunities employer and welcomes applications from diverse candidates.

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