Executive, Cards Product

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AFFIN Group WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Create the future with Affin! You too can make a difference.

• Support the development and rollout of Digital wallets ie Apple Pay enablement
• Prepare approval papers and contribute to campaign execution
• Partner with sales, digital, and tech teams to drive acquisition through online and offline channels
• Assist the product team in developing new card products, revitalization of current value proposition to ensure the Bank’s cards product is aligned to industry or better than industry.
• Prepare approval papers in both memo format and presentation deck and manage marketing programs / campaign for credit card products and partnership.
• Assist and coordinate end‑to‑end product development / management from pre‑launch, launch and post launch inclusive key strategies, marketing activities and launch event.
• Liaise, communicate and be guided to relevant partners, internal and external regulatory requirement when it comes to Cards Product.
• Drive acquisition campaigns and work closely with sales team to ensure Cards Business acquisition target is achieved.
• Review the guide when it comes to marketing programs, materials and review SOP updates related to units’ manual from time to time.
• Ensure compliance with BNM, cards schemes and the Bank’s guidelines and requirements including marketing programs / campaign for credit card products / partnership.
• Ensure product information and collaterals are accurate and up to date at all relevant communication channels.
• Contribute to concise communication materials with strong verbal and written communications such as deck‑writing / presentation skills.
• Conduct competitors’ analysis to keep abreast with market / industry.

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