Marketing Manager (Mandarin Speaker) Forex / FinTech

Award - The Best FinTech Trading Platform of The Year 2019. Zeal group of companies (collectively Zeal Group) is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology. We are a people-focused business and our team of 400+ professionals globally is dedicated to maximizing the success of our employees and customers. With a global presence in 12 countries across Asia, the Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume in an average of USD 100B executed by 100,000 retail investors, professional traders, and financial institution clients. Job Responsibilities : - Your primary responsibilities, but not limited to : Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing. Build and maintain social media presence in China. Oversees the acquisition efforts of the performance marketing function in China Develop and initiate marketing and promotional campaigns. Execute plans to drive website traffic, lead acquisition and improve conversion Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis. Responsible for the success, volume and costs of Baidu ads (desktop +mobile web +mobile apps, Display, Search, Native), WeChat, websites, Weibo, Baidu Tieba, Mobile Ads and other paid advertising channels in China. Work with designer to create landing pages, advertising materials and marketing collaterals Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment. Supervising China paid media strategies creation Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline. Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports. Must have minimum of 5 years’ work experience in China Marketing Advanced knowledge in Baidu ads, WeChat, Banner ads, Weibo, Baidu Tieba, Mobile Ads, AppsFlyer In-depth knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing in China Experience in implementing and optimizing paid social campaigns and Google Ad-words campaigns Highly creative with excellent analytical abilities to analyze metrics and create reports Strong understanding of paid media channels, and current on new tools and methods to build a program at scale. Excellent verbal, written communication and presentation skills in English and Chinese (Mandarin) Ability to organize information in a high-level way to Can-do mentality, highly determinate to succeed in a fast-paced environment Optical Miscellaneous allowance Medical Free flow F&B Smart casual attire

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