PURPOSE OF POSITION
- Establish Blueprint to key hospitals via stakeholder management link with KOL
- Continuously establish opportunity for Abbott business
- Win in key hospitals with breakthrough strategy that helps build Abbott credibility
- Be present at the board of directors office in hospitals to define collaborative opportunities addressing unmet and / or evolving needs
- Act as gatekeeper in negotiations and liaison with key hospitals
KEY ACCOUNTABILITIES
Initiate new ideas to stay competitive in the hospital landscapeLead negotiation of contractsFacilitate shaping and creation of protocol / access programsDrive usage of commercial formula and establish nutrition screening / assessment and nutrition care protocolsIdentify new nutrition and treatment management protocols for new product launch opportunitiesHospital Account Management
Conduct strategic planning and goal setting for each key account, develop a comprehensive hospital business plan (incorporating marketing strategies, SWOT / PEST analysis, resource allocation, etc.)Analyze, propose and establish the most effective distribution and financial pathway between Abbott Nutrition and the customerKAM Planning and Implementation
Build hospital key accounts and profilingWork closely with NSM / SM as well as Marketing to build business opportunities and offeringsStructure business partnerships through long‑term contracts with key hospitals and for ANI to be valued as a strategic partnerStakeholder Management
Establish stakeholder map with regular meetings and follow‑upsIdentify opportunities leveraging Abbott’s strengthsCreate competitiveness in the hospital landscape via impactful conversations and plan / programsDevelop new Nutrition Key Opinion Leaders to support new product launchesPatient Acquisition and Retention
Implement in‑hospital patient education to create nutrition and product awareness and trialAcquire new users through in‑hospital programs such as admission and / or discharge kitsMINIMUM REQUIREMENTS
Bachelor's degree in a relevant discipline from a recognized university or an equivalent combination of education and work experienceMinimum 7 years’ professional working experience in consumer healthcare or nutrition industry involving sales management level with sufficient knowledge and understanding of sales systems and processesCOMPANY BACKGROUND
Founded more than 130 years ago by Chicago physician Dr. Wallace C. Abbott, Abbott is now one of the largest diversified healthcare companies in the world. Abbott’s 103,000 colleagues around the globe are devoted to making a lasting impact on human health in the more than 160 countries served. Since 2009, Abbott in Penang has involved in the manufacturing of implantable life‑saving devices and provides customer care support & IT infrastructure services globally.
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