Manager - Key Account

Location : Shiseido Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job Title

Manager – Key Account

Summary

Key Account Manager is responsible for managing and growing strategic relationships with key retail and distribution partners such as Sephora and Sasa. This role focuses on driving sales performance, executing brand strategies, and ensuring optimal product placement and visibility across accounts.

Responsibilities

• Develop and execute strategic account plans tailored to each key retailer.
• Serve as the primary point of contact for retail accounts.
• Build and maintain strong, long‑term relationships with buyers, category managers, and decision‑makers.
• Monitor and analyze account performance, sales trends, and market dynamics.
• Achieve sales targets and KPIs through effective account management.
• Identify opportunities for upselling, cross‑selling, and new product launches.
• Negotiate trade terms, pricing, and promotional support to maximize profitability.
• Forecast and track key account metrics including sell‑in and sell‑out data.
• Collaborate with marketing teams to plan and execute in‑store promotions, digital campaigns, and product launches.
• Ensure brand consistency and visibility across all touchpoints.
• Coordinate with visual merchandising teams to optimize shelf space and display execution.
• Work closely with supply chain, finance, and brand teams to ensure smooth operations.
• Provide feedback to brand team based on customer insights, retailer feedback and market trends.
• Prepare monthly and quarterly business reviews for internal stakeholders and external partners.
• Analyze sales data to identify growth opportunities and areas for improvement.
• Monitor competitor activities and market trends to inform strategy.

Requirements

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