Digital Marketing Manager

Digital Marketing Manager

Digital Marketing Manager is responsible for developing and executing digital marketing strategy to build brand equity, drive consumer engagement, and support commercial objectives across all online channels. This role will lead performance marketing, content strategy, website and social media management, as well as data-driven optimization initiatives. The ideal candidate has strong digital marketing experience within the FMCG sector and a deep understanding of the Malaysian digital media landscape.

Key Responsibilities

• Develop and implement a comprehensive digital marketing plan aligned with brand and business goals.
• Define key digital KPIs to measure brand awareness, reach, engagement, and media ROI.
• Collaborate with brand, customer marketing, and sales teams to integrate digital initiatives across consumer touchpoints.
• Lead media planning and buying for paid digital channels (Meta Ads, Google Ads, TikTok Ads, platform ads).
• Manage agency partners to optimize performance across acquisition, retargeting, and conversion campaigns.
• Oversee media budgets, campaign pacing, and ROAS analysis.
• Identify, evaluate, and implement emerging digital technologies, tools, and platforms to enhance marketing effectiveness.
• Lead pilot initiatives and test‑and‑learn programs involving AI‑driven marketing, marketing automation, conversational commerce, or data personalization tools.
• Coordinate integration of innovative digital solutions with internal IT, external vendors, and platform partners.
• Manage and optimize brand websites for content accuracy, user experience, and traffic generation (SEO / SEM).
• Develop CRM initiatives to support loyalty, email marketing, and consumer retention efforts.
• Track and report campaign performance, consumer behavior, and web traffic using analytics tools.
• Derive actionable insights to refine audience targeting, creative messaging, and media mix.
• Stay updated on digital trends, algorithm changes, and best practices to maintain competitiveness.

Qualifications

Employment Details

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