Branding Marketing Specialist

Hytech Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Branding Marketing Specialist

Hytech Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Are you a creative and data-driven marketing professional with a passion for global brand building? We're a seeking a talented Brand Marketing Specialist to elevate our brand presence and drive engagement worldwide. You'll play a crucial role in shaping our brand narrative, managing impactful advertising campaigns, and collaborating with internal and external partners to tell our story across diverse markets.

This is an exciting opportunity for someone who thrives in a fast-paced environment and is eager to make a tangible impact on our global brand recognition.

Key Responsibilities

• Brand Go-to-Market Activation, Execution and Management : Support the development and execution of comprehensive brand marketing campaigns across various digital channels (e.g., social media, programmatic, YT, local media). Partner with Content, Performance Marketing, Creative, Brand & PR teams, and creatives agencies to deliver holistic impactful campaigns that are cut through & resonate with our target audience, fostering community engagement and participation.
• Project Management : Act as a key liaison and project manager for brand advertising and creative agencies. Oversee project timelines, budgets, and deliverables, ensuring successful execution of campaigns.
• Creative & Storytelling Brand Asset Production : Collaborate with in-house design / agency and marketing teams to deliver visually compelling and brand-aligned assets like Brand Video Production or Marketing Material. To drive the end-to-end process of video content creation, from concept development and scriptwriting to collaborating with internal teams and external agencies for production and post-production. Ensure videos align with brand strategy and campaign objectives.
• Maximize Impact and ROI : Monitor, analyze, and report on key marketing metrics for all brand initiatives. Use data-driven insights to optimize campaign performance and identify opportunities for improvement.
• Market Research & Insights : Stay abreast of global marketing trends, competitive landscapes, and consumer insights to inform brand strategy and campaign development.
• Brand Guidelines Adherence : Ensure strict adherence to brand guidelines across all marketing materials and communications.

QualificationsandRequirements :

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Public Relations

Industries

Desktop Computing Software Products and IT System Custom Software Development

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