Marketing Executive (Senior / Assistant Manager)

Responsibilities

• Support the planning and execution of marketing and business development strategies in line with company goals.
• Build and maintain relationships with shopping malls and retail partners to secure retail store, prime location for fairs, pop-ups, and roadshows.
• Coordinate with external parties such as media, journalists, and PR agencies to release press materials to manage brand image. Liaise with vendor to manage advertising spaces and billboards to maintain consistent brand presence.
• Identify and explore new retail channels, promotional opportunities, and partnerships to enhance brand visibility.
• Work closely with internal teams to ensure smooth execution of marketing events, product launches, and branding initiatives.
• Manage marketing collaborations and co-branding activities with well-known F&B, lifestyle, or consumer brands.
• Conduct market research to monitor trends, consumer behavior, and competitor activities.
• Prepare marketing reports, partnership updates, and post-event evaluation report for continuous improvement.
• Able to utilize AI tools (e.g., ChatGPT, Notion AI, Midjourney, Canva) to support proposal writing, content creation, data insights, and process improvements.

Requirements

Company Background

Founded in 2008, JYY Group initially launched Jin Ye Ye, a brand centered around Chinese New Year gifts and hampers, symbolizing prosperity, unity, and cultural heritage. In 2018, the Group expanded with JYNNS, a health and wellness brand inspired by Malaysia's abundant natural resources, offering premium products like bird's nest and stingless bee honey. In 2022, JYY Group acquired Lo Hong Ka, a prestigious heritage brand renowned for bird's nest products, alongside its manufacturing arm, Green Apple, further bolstering production capabilities and ensuring stringent quality control across all product lines.

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