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Marketing and User Development Associate

Marketing and User Development Associate

FastLane Capital LimitedKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

We are seeking a Marketing and User Development Associate to join our Hong Kong based client. This is a unique opportunity to play a foundational role in shaping the culture of F&B mobile application start-up.

Key Responsibilities :

Marketing & Brand Development

  • Build and manage social media channels to strengthen brand presence and user engagement
  • Cultivate partnerships with KOLs (Key Opinion Leaders), venues, and industry stakeholders to boost visibility and outreach.

Product & User Experience

  • Partner with Product Manager and development team to shape a product that resonates with users.
  • Gather and interpret user feedback to recommend product improvements and prioritize new features.
  • User Growth & Community Building

  • Develop and execute user acquisition strategies to grow a vibrant, engaged community.
  • Launch value-added initiatives to foster user loyalty and advocacy.
  • Contribute to regional expansion efforts, including Hong Kong, the Greater Bay Area, South Korea, Taiwan, and Japan.
  • Operations & Cross-Functional Support

  • Coordinate with internal teams to ensure smooth execution of tasks and projects
  • Identify operational bottlenecks and propose effective solutions.
  • Projects

  • Support branding initiatives including naming, logo ideation and Ai- assisted projects.
  • Conduct market research and assist with focus group planning and execution.
  • Requirements :

  • 1-2 years of relevant experience in marketing, product development or user engagement preferred.
  • Excellent communication and interpersonal skills with a collaborative mindset.
  • Comfortable working in a fast-moving start-up environment and handling a wide range of tasks.
  • Fluent in English and Putonghua; proficiency in Cantonese and / or other Asian languages is a plus.
  • Benefits :

  • Be a part of innovative, mission driven start-up at pivotal stage of growth
  • Work in a collaborative and supportive team environment.
  • Gain hands-on experience across departments with significant room for professional growth.
  • Contribute directly to shaping a product thats redefining the F&B experience in Asia.
  • #J-18808-Ljbffr

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    Marketing Associate • Kuala Lumpur, Kuala Lumpur, Malaysia

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