Head of Marketing

We are seeking a visionary Head of Marketing to lead the overall marketing direction and brand strategy for Cosway. This role is responsible for shaping the company’s marketing vision, driving brand growth, and leading a diverse team spanning digital marketing, branding, PR & events, creative, multimedia, and e-commerce.

As a key member of the leadership team, you will collaborate closely with Product Development, Sales, Operations, and Customer Service to deliver impactful, data-driven marketing strategies that strengthen brand equity and accelerate business performance across all channels.

Key Responsibilities

Strategic Marketing & Brand Leadership

• Define and execute comprehensive marketing strategies that align with the company’s business objectives and growth roadmap.
• Champion brand positioning and ensure consistency in brand identity, tone, and communication across all consumer touchpoints.
• Translate market insights, consumer behavior, and emerging trends into actionable marketing initiatives.
• Strengthen Cosway’s brand relevance and differentiation in a competitive FMCG and retail landscape.
• Lead and mentor a multidisciplinary marketing team across :
• Marketing & Social Media – Paid media, influencer marketing, and content engagement.
• Branding & Creative – Brand storytelling, design, and visual communication.
• Events & PR – On‑ground activations, roadshows, corporate communications, partnerships, and.
• E-Commerce & Multimedia – Online presence, digital content, and user experience.
• Foster a collaborative, high-performance culture focused on creativity, accountability, and measurable impact.
• Build marketing capabilities through continuous learning, innovation, and process optimization.

Integrated Campaigns & Creative Direction

Events, PR & Strategic Partnerships

Job Requirements

Company : Cosway Malaysia

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