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Product Marketing Manager
RapidzJohorMalaysia, Johor, Malaysia9 days ago
Job description4+ years in product marketing, ideally in Web3, crypto, or fintech environments. Experience launching and scaling user-facing products, with a strong understanding of the user journey and how to influence it through creative storytelling. Outstanding copywriting and communication skills — you're able to turn technical features into compelling narratives. Comfort working in cross-functional, fast-paced, high-ownership environments. Data-driven mindset with experience using marketing analytics, experimentation, and user insights to inform strategy. Ability to maintain and make changes to WiX websites. Bonus : Familiarity with regulated industries or crypto compliance (e.g., FCA, MiCA).
What You'll Do :
- Partner with Product, Growth, and Sales teams to shape the roadmap for Rapidz’s exchange and payment features, ensuring our GTM plans reflect real user needs.
- Drive positioning, messaging, and creative briefs that empower the growth team to launch high-impact, localised campaigns across Southeast Asia ,Europe and LATAM.
- Lead lifecycle marketing strategies that activate new users, increase transaction frequency, and boost long-term retention across the Rapidz ecosystem.
- Build and launch multi-channel campaigns across in-app messaging, email, web, social media, and earned media to drive adoption of the Rapidz Card and payment products.
- Work closely with regional teams to adapt messaging for local market dynamics, user behaviour, and cultural nuances.
- Design reward programs, promotions, and loyalty campaigns that drive deeper engagement and reduce churn.
What We’re Looking For :
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Marketing Manager • JohorMalaysia, Johor, Malaysia
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