SENIOR SALES AND MARKETING MANAGER

Overview

Our client is a leading institution committed to delivering world-class education and fostering academic excellence. They offer a diverse range of programs designed to empower students with the skills and knowledge needed to succeed in a globalized world.

Key Responsibilities

• Develop and implement data-driven sales and marketing strategies to boost brand awareness and student acquisition across local and international markets.
• Spearhead innovative branding initiatives and cross-channel campaigns to strengthen institutional reputation.
• Lead recruitment efforts through roadshows, career fairs, and course previews for both local and international markets.
• Build and maintain strong relationships with key stakeholders, including partners, agents, institutions, and internal teams.
• Provide strategic direction to student recruitment teams, fostering collaboration and high performance.
• Conduct market research and competitive analysis to identify trends and adjust strategies accordingly.
• Collaborate with academic leadership to align enrolment strategies with budget targets.
• Achieve and exceed student recruitment and revenue targets.
• Develop and execute marketing and communications plans to elevate institutional visibility.
• Ensure compliance with policies, manage departmental budgets, and deliver accurate performance reports to senior leadership and the Board.

Qualifications

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