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Marketing Strategist

Puzzle PlanetPetaling Jaya, Selangor, Malaysia

30+ days ago

Job description

Brand Strategy Development : Develop and execute strategic branding initiatives that align with the company's overall objectives and target market. Define brand positioning, messaging, and differentiation strategies to create a strong brand identity.

Marketing Campaign Management : Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, print, and events. Collaborate with internal teams and external agencies to ensure campaign success.

Creative Content Development : Lead the development of creative marketing content, including copywriting, design, and multimedia assets. Ensure all content is aligned with the brand's tone, style, and values.

Brand Communication : Manage all aspects of brand communication, including public relations, media relations, and internal communications. Develop press releases, media kits, and other materials to enhance brand visibility and reputation.

Digital Marketing Strategy : Develop and implement digital marketing strategies to drive online traffic, engagement, and conversions. Utilize SEO, SEM, email marketing, and social media to reach target audiences effectively.

Market Research and Analysis : Conduct market research to understand consumer behavior, market trends, and competitor strategies. Use insights to inform branding and marketing strategies and identify new opportunities for growth.

Brand Guidelines and Compliance : Develop and maintain brand guidelines to ensure consistency across all marketing materials and communications. Monitor compliance and provide guidance to internal teams and external partners.

Budget Management : Manage the marketing budget effectively, ensuring resources are allocated efficiently and ROI is maximized. Track expenses, analyze performance metrics, and adjust strategies as needed.

Cross-Functional Collaboration : Collaborate with internal teams, including sales, product development, and customer service, to ensure alignment of branding and marketing strategies with overall business goals.

Brand Performance Monitoring : Monitor and analyze key performance indicators (KPIs) related to brand awareness, customer engagement, and market share. Use data to evaluate the effectiveness of branding and marketing initiatives and make data-driven decisions.

(Apply now at #J-18808-Ljbffr

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Marketing • Petaling Jaya, Selangor, Malaysia

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