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Marketing Strategist

Marketing Strategist

Puzzle PlanetPetaling Jaya, Selangor, Malaysia
30+ hari lalu
Penerangan pekerjaan
  • Brand Strategy Development : Develop and execute strategic branding initiatives that align with the company's overall objectives and target market. Define brand positioning, messaging, and differentiation strategies to create a strong brand identity.
  • Marketing Campaign Management : Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, print, and events. Collaborate with internal teams and external agencies to ensure campaign success.
  • Creative Content Development : Lead the development of creative marketing content, including copywriting, design, and multimedia assets. Ensure all content is aligned with the brand's tone, style, and values.
  • Brand Communication : Manage all aspects of brand communication, including public relations, media relations, and internal communications. Develop press releases, media kits, and other materials to enhance brand visibility and reputation.
  • Digital Marketing Strategy : Develop and implement digital marketing strategies to drive online traffic, engagement, and conversions. Utilize SEO, SEM, email marketing, and social media to reach target audiences effectively.
  • Market Research and Analysis : Conduct market research to understand consumer behavior, market trends, and competitor strategies. Use insights to inform branding and marketing strategies and identify new opportunities for growth.
  • Brand Guidelines and Compliance : Develop and maintain brand guidelines to ensure consistency across all marketing materials and communications. Monitor compliance and provide guidance to internal teams and external partners.
  • Budget Management : Manage the marketing budget effectively, ensuring resources are allocated efficiently and ROI is maximized. Track expenses, analyze performance metrics, and adjust strategies as needed.
  • Cross-Functional Collaboration : Collaborate with internal teams, including sales, product development, and customer service, to ensure alignment of branding and marketing strategies with overall business goals.
  • Brand Performance Monitoring : Monitor and analyze key performance indicators (KPIs) related to brand awareness, customer engagement, and market share. Use data to evaluate the effectiveness of branding and marketing initiatives and make data-driven decisions.

    • (Apply now at #J-18808-Ljbffr

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    Marketing • Petaling Jaya, Selangor, Malaysia

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