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Brand and Marketing Manager, MAE, Group Digital Banking, Group Technology & Digital

Brand and Marketing Manager, MAE, Group Digital Banking, Group Technology & Digital

MaybankKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Responsibilities

  • Monitor marketing trends and keep a close eye on competitive products in the banking and digital banking landscape.
  • Understand the ambition of the business, needs of the customers, and current consumer banking landscape.
  • To identify opportunities and craft strategies to elevate the brand, drive product adoption, and user retention.
  • Planning & managing the budget of all campaigns.
  • Understanding campaign objectives and thus seeing through solid execution of projects from concept ideation, & etc. Working together with internal stakeholders (Business, Product, IT & etc) to ensure execution quality and on time delivery.
  • Potential partnership management for selected campaigns.

Requirements

  • Proven experience in product marketing, marketing communication, branding and campaign management with strong business acumen.
  • Experience in a startup, e-commerce, fintech or telco is a plus.
  • Understanding and exposure across traditional and digital marketing.
  • Having an understanding of different channels from ATL and BTL communications with ability to know how to leverage on them for your objectives.
  • Proficiency in MS Excel and Powerpoint.
  • #J-18808-Ljbffr

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    Brand Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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