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Social Media Marketing Specialist
MyAtlas DigitalKuala Lumpur, Kuala Lumpur, Malaysia1 day ago
Job descriptionBrainstorm & develop strategies to convert fan / community to register to improve acquisition number. (marketing part), convert to user Work closely with design and video teams to create eye-catching visuals, highlight reels, and short-form content optimized for each platform. Support execution of affiliates, influencer, and KOL campaigns to maximize visibility and conversions. Collaborate with brand partners for co-branded campaigns, ensuring communication and requirements are aligned. Monitor campaign performance and suggest optimizations to improve ROI and CPA. (data analytic) Track, analyse, and report on key social media KPIs including engagement, reach, impressions, follower growth, traffic, and conversion metrics . Provide insights into audience behaviour and competitor activity to refine strategy. Diploma / Degree in Marketing, Communications, or related field. 1–3 years’ experience in social media marketing (preferably with knowledge / interests in sports). Passionate about sports and digital trends. Highly observant and curious about new acquisition methods. Able to communicate / write / read in Chinese and English.
Overview
We are looking for a Social Media Marketing Executive to promote our client’s project website / app and support campaigns with multiple partners. The role focuses on driving traffic, building brand visibility, and engaging sport fans across key markets.
Responsibilities
- Plan & strategize sports-focused, engaging, and shareable content (match updates, highlight reels, fan memes, infographics, awareness posts, etc.).
- Develop and execute social media strategy for platforms including Facebook, Instagram, TikTok, X (Twitter), XiaoHongShu and etc, with a strong focus on Southeast Asia markets.
- Drive traffic acquisition from social media to the website / app.
Content & Community Engagement
Campaigns & Partnerships
Analytics & Reporting
Requirements
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Social Media Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia
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