Overview
Join to apply for the Associate Customer Relationship Manager role at Alliance Bank Malaysia Berhad .
Responsibilities
- Focus on excellent personalized service to PB customers by attending to PB customers' various banking transaction needs while resolving problems / complaints within specified TAT
- Actively identify and pursue sales opportunities by expanding and growing new customer base and new investment accounts through referrals from existing PB customers or through personalized service recovery efforts
- Grow existing relationship AUMs i.e. CASA & Fixed Deposits and ability to acquire new customers
- Work with Wealth Management Office, Branch Operations, Customer Service Division, Lending Hubs to obtain comprehensive product updates exclusive to our affluent customers
- Identify cross-sell opportunities among existing PB customers as well as for relationship deepening
- Promote product bundles (where applicable) to higher cross-sell penetration and contribute to growth in bank’s revenue
- Actively source for new sales and leads within internal database and cross-referral obtained from , SME, Commercial and Corporate Banking and other cross products within GCB
- Execute sales performance and tracking processes by supporting Branch Manager / PB Hub Manager to assist in achieving branch targets and submitting accurate and timely sales reports
- Maintain accurate and updated information by keeping abreast with updated product information and market changes (e.g. revised interest rates of Alliance Bank products and competitors)
- Serve as the first line of defense to identify fraudulent and unusual activities, uphold operational compliance
- Grow customer franchise and contain customer attrition at a low rate
- Constantly grow balances and share of wallet in key products i.e. CASA, FD, Foreign Current Account & Investment Products (UT, DCI, SI) and Insurance Products (RP)
- Actively convert existing FD portfolio to revenue-generating products i.e. CASA and / or FCA / DCI / product bundles
- Actively market and sell consumer products to own portfolio of PB customers; understand and assess customers’ requirements and recommend appropriate consumer products
- Actively cross-sell to Alliance Bank’s customers and refer new non-consumer lending opportunities to the appropriate lending units (e.g. Commercial and Corporate Banking)
- Build and maintain long-term and profitable relationships by providing quality customer service and addressing sales-related inquiries
- Resolve customers’ problems and complaints on sales-related matters and escalate unresolved issues as needed
- Ensure turnaround time for wealth products / credit applications and fulfillment processes are within service levels; escalate when necessary
- Adhere to contact management and service standards for calls, visits, portfolio reviews and market research frequency for PB customers
- Manage stakeholder expectations and be a team player; participate in daily / weekly sales briefings
- Project a professional business image through high standards of housekeeping and personal grooming
Portfolio, Risk & Regulatory
Manage portfolio risk exposure for own portfolio and ensure zero mis-selling to PB customersEnsure no discrepancies or non-compliance when booking sales (e.g. Unit Trust, Currency and Treasury products) in the PB Hub / branchSelf-compliance with Alliance Bank’s policies and procedures, Sales Compliance, KYC, AMLA guidelines, 3rd party confidentiality, credit control procedures, audit compliance and BNM guidelinesSeniority level
Entry levelEmployment type
Full-timeJob function
Sales and Business DevelopmentIndustries
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