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Head of Segment Marketing & Activation

Head of Segment Marketing & Activation

Maxis Broadband Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia
3 days ago
Job description

Strategic Leadership & Planning

  • Own the end-to-end segment marketing strategy and planning for all B2B segments.
  • Align marketing and activation activities with segment sales objectives and customer needs.

Market Insight & Proposition Development

  • Champion market research, customer segmentation, and competitor analysis.
  • Develop value propositions and go-to-market strategies tailored to each segment.

    • Campaign, Event & Activation Execution

  • Lead the planning and flawless execution of integrated marketing campaigns, events, activations, and sponsorships.
  • Oversee logistics, budget, vendor relationships, and ensure impactful customer experiences.

    • Maxis Business Innovation Centre (MBIC) Management

  • Strategically manage and optimise the MBIC as a showcase for Maxis Business solutions.
  • Ensure premium customer engagement, daily operations, and technology infrastructure.
  • Equip sales teams with insights, training, and tools to engage prospects.
  • Establish and optimise lead qualification and handoff processes with Sales.

    • Performance Management & Reporting

  • Define and track KPIs for all marketing, events, and MBIC activities.
  • Provide regular, data-driven performance reviews and actionable insights to senior management.
  • Lead, mentor, and manage Segment Marketing, Events & Activation, and Innovation Centre Specialists.
  • Foster a culture of creativity, accountability, and operational excellence.

    • Stakeholder & Cross-Functional Collaboration

  • Act as a key liaison with internal teams (Sales and Product / Solutions) and external partners (vendors, agencies).
  • Ensure seamless collaboration and alignment of all activities with business goals.

    • Next Steps

  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

    • Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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    Head Of Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia

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