Head of Trade Marketing (FMCG-F&B) - hybrid work

Head of Trade Marketing (FMCG-F&B) - hybrid work

Join to apply for the Head of Trade Marketing (FMCG-F&B) - hybrid work role at JAC Recruitment

A multinational FMCG (F&B) company is looking for a Trade Marketing Head mainly to develop Go-To-Market (GTM) Strategies for Malaysia and International Markets cluster to drive business growth, including distribution, visibility, new product launches, and promotions.

Key Responsibilities :

• Build and drive sales business plan for Malaysia and International Market Cluster.
• Achieve shipment sales (STD), drive distribution, visibility, and manage trade spend expenses within budget for the cluster.
• Develop Go To Market plans to drive sales growth and oversee implementation across all channels.
• Collaborate with internal and distributor sales teams to enhance sell-out (STT) growth, distribution, and visibility goals.
• Coordinate between Marketing and Sales teams to create initiatives such as NPD, range, and pack sizes, implementable in trade, measurable, and aimed at increasing sales in MY, SG, and AU.
• Control and analyze trade spending to maximize ROI.
• Develop mid- to long-term sales strategies focusing on channel prioritization.
• Set up data analytics, track, and review sales analytics across all categories in the cluster.
• Review past in-trade activities and promotions timely and accurately.
• Evaluate trade programs and recommend actions to keep the sales team focused and ensure excellent execution.
• Design trade programs for both MT and GT across cluster markets, including demand creation and new user programs.
• Manage all trade launches, initiatives, and develop trade visuals for all categories.
• Create sales toolkits for key campaigns and NPD launches.
• Lead sales and business development for the F&B channel, developing and executing trade and shopper programs to grow HoReCa business.

Requirements :

Location

KL, Malaysia

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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