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Head of Performance Marketing

Head of Performance Marketing

Intrepid AsiaKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Overview

Intrepid Asia is a leading e-commerce and Digital Solutions Provider in Southeast Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence. We work with leading international brands across key marketplaces and social platforms in all 6 SEA countries. We are growing rapidly and partner with Flywheel in SEA to provide exciting opportunities in digital commerce.

Role : Head of Performance Marketing. Location : Kuala Lumpur, Malaysia. This role involves building and managing a team of performance marketers and overseeing Brands’ digital marketing activity on ecommerce marketplaces (Lazada, Shopee) and brand.com (Google, Facebook, TikTok) for Singapore and Malaysia. Strong project management is required to ensure timely deliveries to clients and campaigns across regional teams.

Responsibilities

  • Lead SG+ MY portfolio and a group of marketers to achieve client and company goals
  • Develop and advise on eCommerce marketing & campaign strategies for clients across marketplaces, platforms, and properties, aligned with brand goals and current trends
  • Ensure consistent planning, execution, analysis, and optimization of visibility campaigns to meet brand objectives and deliver a stellar customer experience
  • Review performance of key metrics against goals, benchmarks, and prior performance
  • Provide regular insights to clients detailing performance, optimizations, and new opportunities
  • Collaborate with internal and external stakeholders to ensure a comprehensive approach
  • Raise the bar for eCommerce practice by evaluating offerings and adopting best-in-class services, technology, and processes
  • Support your team to drive Marketing for the markets with excellence
  • Establish relationships with clients to ensure revenues and identify other revenue opportunities
  • Build strong relationships with digital partners (e.g., Lazada and Shopee)
  • Ability to drive Full Funnel Marketing is an added advantage

Qualifications

  • Bachelor's Degree or equivalent
  • Minimum 6+ years of relevant Marketing experience in Ecommerce, with knowledge of Lazada, Shopee, and TikTok OR experience in full-funnel setups (Google, Meta, Dv360)
  • Experience in commercial teams within e-commerce is a plus
  • Team management experience is required
  • Strong analytical skills with data-driven decision-making
  • Project management for meeting deadlines and coordinating tasks
  • Excellent interpersonal, communication, listening, and negotiation skills
  • Ability to develop a brand ecommerce strategy and translate it into activation plans
  • Experience in leading Business Reviews with strong presentation skills
  • Experience in developing digital campaigns for brand and acquisition objectives
  • Analytical skills to analyze data and propose performance improvements
  • Excellent spoken and written English
  • Strong Excel and PowerPoint skills
  • What we offer

  • Competitive compensation package
  • Autonomy to lead high-impact projects with top-tier brands
  • Professional, fast-paced, open, collaborative and international team culture
  • Opportunities for professional development and career growth
  • Chance to shape brand success across Southeast Asia’s digital commerce ecosystem
  • Note : We will not be accepting unsolicited resumes or CVs from headhunting or recruitment agencies. Any CVs or profiles shared with us will not be entertained.

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    Head Of Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia

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