Customer Relationship Management Manager

Customer Relationship Management Manager

Responsibilities

• Design and implement CRM strategies that improve customer satisfaction, retention, and loyalty, while also creating meaningful post-purchase engagement.
• Develop creative methods to maintain customer interaction after purchase, ensuring customers feel continuous support from the company, even in cases without active sales representative contact.
• Maintain and optimize the CRM platform to ensure data accuracy, seamless automation, and efficient workflows — with all data accessible for reference, analysis, and reporting.
• Create and execute loyalty programs, after-sales communication strategies, and educational content to build trust, strengthen relationships, and encourage repeat purchases.
• Deliver a consistent and supportive experience across every stage of the customer journey, working closely with cross-functional teams.
• Monitor and evaluate CRM campaign effectiveness, emphasizing post-purchase metrics such as repeat purchase rate, customer activity, and feedback.
• Ensure CRM practices comply with relevant regulations and data privacy laws, safeguarding customer trust and business integrity.
• Stay updated on CRM trends, tools, and technologies to introduce innovative solutions that enhance customer engagement and strengthen long-term bonds.

Qualifications

Salary Range

RM 8,000 - RM 10,000

Seniority level

Employment type

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