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Executive - Content Marketing & Internal Communications
Garden International SchoolNovotel Kuala Lumpur City Centre, Kuala Lumpur, Malaysia23 hours ago
Job descriptionPlan and manage the GIS social media calendar, ensuring timely, relevant, and brand-aligned content across platforms (Instagram, Facebook, LinkedIn, TikTok). Conceptualise and produce engaging multimedia content — including videos, reels, carousels, stories, and captions — tailored for each platform and audience segment. Identify trends, leverage platform features, and apply best practices to grow audience reach and engagement. Capture and curate visual content across the school to authentically reflect school life and student voice. Monitor social media analytics and provide regular insights and recommendations for improvement. Write clear, high-quality content for blogs, newsletters, websites, editorials, and campaign materials. Collaborate with team members and departments to source and shape stories that reflect GIS values and priorities. Support the creation of internal communications and school publications such as yearbooks, brochures, and handbooks. Assist with content needs for open days, marketing campaigns, and community events. Coordinate with designers, photographers, and videographers to ensure consistency in brand storytelling. Work with external vendors or agencies when required for campaign execution or asset production. Bachelor's degree in journalism, communications, media, marketing, or a related field Minimum 2 years of experience in social media content creation, digital marketing, or content writing Proficiency in social media platforms and content creation tools (e.g. Canva, CapCut, Adobe Express, etc.) Basic video production / editing experience is a strong advantage. Familiarity with international education or school environments is a plus. Excellent written and visual storytelling skills. Creative, digitally fluent, and up to date with social media trends and tools. Strong organisational skills with the ability to manage multiple projects and deadlines. Able to collaborate across teams and communicate with diverse stakeholders. Positive, proactive, and highly adaptable. Team player with a strong sense of responsibility. Confident, curious, and community-minded.
As part of the dynamic Marketing & Communications team at Garden International School (GIS), the Content Marketing & Internal Communications Executive plays a central role in bringing the GIS brand to life through creative and engaging content — with a primary focus on
social media content creation
and
internal communications
- . This role is ideal for a digital-savvy storyteller who thrives in a fast-paced environment and is passionate about education, community, and creativity.
Responsibilities
Social Media Content Creation (Primary Focus)
Content Development & Communications
Campaign & Brand Support
Qualifications
Key Competencies
Knowledge, Skills & Abilities
Behavioural Attributes
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Marketing Executive • Novotel Kuala Lumpur City Centre, Kuala Lumpur, Malaysia
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